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10 ways working with Microsoft helped endjin grow since 2010

10 ways working with Microsoft helped endjin grow since 2010

Howard van Rooijen

Microsoft recently shot a video interviewing endjin co-founder, Howard van Rooijen, and Director of Engineering, James Broome, about how Microsoft has helped endjin grow over the past decade. This posts the top 10 ways in which Microsoft helped - from providing access to valuable software and services, to opening up sales channels, to helping to navigate the minefield of UK Financial Services regulations around cloud adoption.
What makes a successful FinTech start-up?

What makes a successful FinTech start-up?

Matthew Adams

In this post we discuss the characteristics of a great FinTech startup, and the importance of the API Economy to innovation in Financial Services.
Why is blockchain revolutionising Financial Services?

Why is blockchain revolutionising Financial Services?

Matthew Adams

There is a lot of hype about the blockchain - usually wrapped up with talk about Bitcoin and crypto-currencies. In this article, we look at its impact on trust, and auditability in financial services, and why it may (or may not) be appropriate for your solutions.
Chaos with a rhythm - controlling innovation

Chaos with a rhythm - controlling innovation

Matthew Adams

Running a start-up or bootstrapping a new product within an established business can feel pretty chaotic. We talk about strategies for managing the time of a team, and ensuring that you become predictable.
Step-by-step guide to bootstrapping your new product development – Part 10, Organizational Structures

Step-by-step guide to bootstrapping your new product development – Part 10, Organizational Structures

Matthew Adams

In the early days of a start up, the organizational structure is defined rather loosely, and typically by function. The technical founder has her domain, the sales & marketing founder his, and they work closely together to achieve their initial goals. As an organization grows, it is not possible to maintain that level of detailed personal control. How does a growing business structure itself for innovation? Or a larger organization pivot and allow an innovation culture to develop?
Step-by-step guide to bootstrapping your new product development – Part 9, Iteration

Step-by-step guide to bootstrapping your new product development – Part 9, Iteration

Matthew Adams

We've put our MVP out into the market, and we can start refining the information we have about our product, its fit to the market, and the real drivers and buying behaviours of our clients. How do we iteratively improve the offering, and deliver more value?
Step-by-step guide to bootstrapping your new product development – Part 8, Validation

Step-by-step guide to bootstrapping your new product development – Part 8, Validation

Matthew Adams

In this article, we look at how we're going to tidy up our assumptions list, conduct some more low-cost experiments to satisfy ourselves we know exactly what we're getting into, then take the leap and build something that satisfies some core part of the value proposition, and persuade some customers to buy it.
10 ways to get hired by an amazing start up

10 ways to get hired by an amazing start up

Matthew Adams

Do you really want to be a founder? Or do you want to get some start-up experience on the inside, but at lower risk. We look at what it means to be involved in start-up and how to get hired as employee #1 (or #2, or #3)
Step-by-step guide to bootstrapping your new product development – Part 7, Business model design

Step-by-step guide to bootstrapping your new product development – Part 7, Business model design

Matthew Adams

Business model design is all about sharing the value from the product. How do we ensure all the stakeholders get what they need out of it?
Step-by-step guide to bootstrapping your new product development – Part 6, Follow on markets

Step-by-step guide to bootstrapping your new product development – Part 6, Follow on markets

Matthew Adams

Although you do not want to lose focus on the beachhead market, it is always good to consider the TAM for follow-on markets. If we do this thing, where might we take it next?
Step-by-step guide to bootstrapping your new product development – Part 5, Getting to paying customers

Step-by-step guide to bootstrapping your new product development – Part 5, Getting to paying customers

Matthew Adams

Ultimately (however long you can put it off for by taking investment), you don't have a business if people aren't paying you more money than it costs to develop, acquire the customer, deliver it to them, and support them for their whole lifetime with the product. We look at how you can get to paying customers.
Step-by-step guide to bootstrapping your new product development - Part 2, Inception

Step-by-step guide to bootstrapping your new product development - Part 2, Inception

Matthew Adams

The article is all about the very start of new product development: determining whether there is a market, and how the offering will fit that market's needs. We're trying to get a very quick, but comprehensive sketch of the whole product, and the market it is intended to address.
Hedy, Not Peck

Hedy, Not Peck

Matthew Adams

Evolving a proposition or product by increasing the fidelity is a better approach than incrementing feature by feature.
Step-by-step guide to bootstrapping your new product development - Part 1, Principles

Step-by-step guide to bootstrapping your new product development - Part 1, Principles

Matthew Adams

This is the start of a series on bootstrapping your new product development. We explore principles and tools that can be used in any environment, through the whole product lifecycle from inception to end-of-life.