Using Data Science to answer business questions that traditional BI tools can't.
Anheuser-Busch InBev is the world's largest brewer, with a heritage dating back more than 600 years, spanning continents and generations. Already considered one of the largest fast-moving consumer goods companies in the world, they are committed to driving growth and always looking for new opportunities and ways to improve.
In 2016, AB InBev sought out help from endjin to enable a new capability in their global data team around using advanced analytics tools and processes. Through a combination of hands-on exercises, interactive labs and collaborative workshops, endjin guided the team through exploring a real-world use case to get new insights from publicly available data. From defining testable hypotheses, selecting and preparing data and training and evaluating predictive models, endjin demonstrated a structured process to experimentation, whilst introducing them to new data science tools such as Jupyter Notebooks and Azure Machine Learning to explore data and develop models.
With Azure Data Factory orchestrating the complex data processing and Power BI displaying interactive custom visualizations AB InBev had an end-to-end productionized data science solution that served as an extensible architectural template for future analytical workloads.
AB InBev also used endjin's Data Science Toolkit to kickstart their advanced analytics journey - with notebooks and videos covering example experiments, and templates and scripts for productionizing models, the Toolkit provides valuable resources for teams looking to accelerate their capabilities in data science.
The assets endjin left us with in terms of data preparation are excellent for the future.
The combination of process, tools and resources allowed AB InBev to be self-sufficient and find answers to difficult questions that they would not be able to do with "traditional" BI tools. Armed with this new capability, they're now able to use data in new ways, exploring new opportunities for improving and driving growth in order to stay ahead in a fast-moving market.