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Howard van Rooijen By Howard van Rooijen Co-Founder
Simon Sinek's "Start With Why" is the prequel to Satya Nadella's "Hit Refresh"

Over the last few week's I've been catching up on my reading backlog and serendipity meant that I read Simon Sinek's "Start With Why: How Great Leaders Inspire Everyone To Take Action" which was published in 2009, shortly followed by Satya Nadella's "Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone".

Even those these books were published 8 years apart the themes from the first carry on into the second. I've spent a fair bit of my career working in and around Microsoft and I find it a truly fascinating organization, so I felt compelled spend the majority of a Sunday writing down my thoughts on the subject. Head over to LinkedIn to read the article.


Howard van Rooijen


Howard van Rooijen

Howard spent 10 years as a technology consultant helping some of the UK's best known organisations work smarter, before founding endjin in 2010. He's a Microsoft ScaleUp Mentor, and a Microsoft Azure MVP, and helps small teams achieve big things using data, AI and Microsoft Azure.