Last week endjineer Howard van Rooijen was asked to speak at the 30th "Getting Started" - The Goldsmiths' Company annual week-long programme for recent UK graduates of precious metal courses. It has helped to launch the career of many of the industry's stars over its 30 year history. Delivered as a series of seminars and workshops, the programme focuses on the next steps for those wishing to pursue a career within the industry.
Howard was asked to talk about the importance of The Web and Social Media: "When it comes to building a business, technology levels the playing field. For less money than you spend on your monthly mobile phone rental you can enable your company to sell online, directly to your customers. You can use free social media channels such as Facebook and Twitter to promote your brand, engage directly with your customers and you can also use social networks like LinkedIn to help grow your professional reputation and network. These are very powerful tools for business, but have to be used wisely." said Howard, "I’m very excited to be speaking at Getting Started - having seen, first hand, the huge positive effect Getting Started had on my sister’s career, it’s wonderful to have an opportunity to give something back."


